Clerk of the Court &
Comptroller of
Miami-Dade County
Role: Social Media Manager (functioning as Creative Director & Digital Communications Lead)
Scope: Creative Direction • Digital Strategy • Campaign Development • Content Strategy • Team Direction
I lead creative and digital communications for the Miami-Dade Clerk of the Court and Comptroller, shaping how the office communicates across seven platforms to 2.7M residents. Since taking on the role, I've grown the office's combined social audience 84% and generated 4.8M+ impressions, including 2M+ views and a 3% engagement rate on Instagram alone, our top-performing channel.
LEADING THE WORK
I partner across departments to turn organizational priorities into creative campaigns, setting direction, coordinating, and guiding projects from brief through launch. I also direct interns supporting creative production: assigning projects, reviewing work, and providing ongoing creative feedback.
SELECTED CAMPAIGNS
OPERATION GREEN LIGHT
Integrated public-awareness campaign across organic social, paid media, and community outreach.
MOBILE APP
Live mobile app and technological advancements within the COCC App.
